Why voice is becoming the “fourth sales channel” for brands

Discusses the success of voice technology and why it is becoming an essential part of brand marketing.

Marketers spent much of last year talking about – and, in many cases, experimenting with – voice-activated, interactive speakers such as Amazon Echo and Google Home.

Lesley Rohrbaugh, Senior Manager/Research, Consumer Technology Association (CTA)

But Lesley Rohrbaugh, Senior Manager/Research at the Consumer Technology Association (CTA), the industry body, believes that brands still need to work harder and smarter to realize the potential of an opportunity where increasingly complex artificial intelligence (AI) is leading to increasingly simple user interfaces.

"We're calling voice the 'fourth sales channel'," Rohrbaugh told a keynote audience at the 2018 Consumer Electronics Show (CES) in Les Vegas....

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