Kraft Heinz addresses the future of retail
Stephen WhitesideWarc
Kraft Foods and the HJ Heinz Company recently finalised a merger that brought together two of the best-known brand owners in America.
This decision to join forces came at a time when both members of the newly-formed Kraft Heinz were facing mutual – and significant – challenges that threatened their current business models.
"We rely on bricks and mortar. That's where all our products are going. That's where our shoppers are buying them. We rely on it. But it's under attack," Tim Burke, director/category leadership at Kraft Heinz, informed delegates...