Kraft Heinz addresses the future of retail

This event report breaks down how Kraft Heinz is approaching the future of retail, at a time when many challenges face bricks-and-mortar stores – and thus its main source of revenue.

Kraft Heinz addresses the future of retail

Stephen WhitesideWarc

Kraft Foods and the HJ Heinz Company recently finalised a merger that brought together two of the best-known brand owners in America.

This decision to join forces came at a time when both members of the newly-formed Kraft Heinz were facing mutual – and significant – challenges that threatened their current business models.

"We rely on bricks and mortar. That's where all our products are going. That's where our shoppers are buying them. We rely on it. But it's under attack," Tim Burke, director/category leadership at Kraft Heinz, informed delegates...

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