One of the biggest issues any online publisher faces is content. How to create it. How to manage it. How to drive engagement. How to make it feel real-time, fresh and relevant. It's a vast range of issues. So let's make a few assumptions – you have your editorial strategy sorted and are happily originating news or magazine-style content. And underpinning this is a fantastic CMS helping you manage all this content.
So what's left? Well probably the hardest part – driving engagement, discussion, and creating a sense your website is a living beast rather than a set of static webpages. There are a plethora of solutions out there – Disqus for commenting, or BazaarVoice for ratings and reviews, or use API's to enable integration of Facebook or Twitter posts. But this is all getting a bit complicated isn't it? Which is why we should all heartily welcome the arrival of Livefyre to UK shores. It does it all under one simple product called StreamHub.