Fontsmith: 10 Years in Type

Thompson Brand Partners

Client: Fontsmith
Category: Print (Business-to-Business - printed material promoting products or services to other business users)

Executive summary

10 years in type

Fontsmith is a type design studio, dedicated to designing and developing high quality typefaces. After 3 years of flat trading, an increasingly congested market and reducing marketing budgets, the business owner knew he had to do something significant, to kick-start the next phase of growth at Fontsmith.

Thompson Brand Partners unearthed 2 key insights that underpinned their brand-led approach - the need to get into a designers 'special things box' and the need to create a buzz to raise Fontsmith's profile.

To achieve both, a celebration of Fontsmith's first '10 years in type' was developed, with the idea of telling the font stories as they have never been told before. That and exceptionally high quality print have been cherished by the target audience, delivering some fantastic results.