Sharing knowledge: Who really gains?

Jean Pierre Gaucher, James Brooks and Tim Bowles

The purpose of this paper is to focus on the sharing of information between retailers and manufacturers.

Sharing Knowledge: Who Really Gains?

Tim Bowles and  James Brooks Information Resources Inc, United Kingdom andJean Pierre Gaucher Information Resources Inc, France.

BACKGROUND

The purpose of this paper is to focus on the sharing of information between retailers and manufacturers. Over the past five years there has been a revolution in the information that retailers have had at their disposal on which to make business decisions. Over the past couple of years they have also become more prepared to share these information sets with manufacturers, their suppliers. This has been driven by three key...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands