Sharing Knowledge: Who Really Gains?

Tim Bowles
and 
James Brooks
Information Resources Inc, United Kingdom
and
Jean Pierre Gaucher
Information Resources Inc, France.

BACKGROUND

The purpose of this paper is to focus on the sharing of information between retailers and manufacturers. Over the past five years there has been a revolution in the information that retailers have had at their disposal on which to make business decisions. Over the past couple of years they have also become more prepared to share these information sets with manufacturers, their suppliers. This has been driven by three key factors:

  1. an increase in focus by retailers on delivering customer value;
  2. changing nature of the retailer / manufacturer relationship;
  3. the issues associated with handling increased volumes of information.