Owlet Baby Care: Wearable baby monitor

This case study describes the Owlet Baby Monitor, which uses monitoring technology and a smartphone app to reassure parents about their babies.

Owlet Baby Care: Wearable baby monitor

Campaign details

Brand: Owlet Baby CareAgency: R/GA + Owlet Baby CareCategory: The Internet of ThingsRegion: NA

Objective

Suffocation is one of the leading causes of death among infants in the US. The Owlet Baby Monitor was designed out of the concerns of new parents. We created one of the most complex and intricate wearable devices ever made to collect sophisticated heart rate and oxygen level data and deliver simple readings into smart phone alerts.

On average, new parents aren't armed with the knowledge of what a healthy...

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