Ford Fiesta - This is now Launch 2009

In early 2009, Ford was faced with the proposition of launching a new vehicle, the new Fiesta, which has been globally touted as the product that will "save the [Ford] empire", to a declining market in the middle of a recession.

Ford Fiesta – This is now Launch 2009

Category: Consumer DurablesAgency: JWT-NZAdvertiser: Ford New Zealand

SUMMARY

Launching a new vehicle to a declining market in the middle of a recession is a hard ask at the best of times. Add to that, the pressure of launching a vehicle that has been globally touted as the product that will “save the [Ford] empire”i and the sweat really starts pouring.

In early 2009, Ford was faced with exactly that proposition with the introduction of the new Fiesta. A redesigned, reengineered version of their somewhat tired...

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