Uber gets a strategic management makeover

Geoffrey Precourt

Uber, the taxi app, is using smart strategy to move beyond a string of negative headlines and position itself for future development and growth.

Even as Uber is traveling a bumpy road, a strategic compass is helping the transportation service navigate its current set of speedbumps and move towards a pothole-free future.

"When I got to Uber [in early June 2017], I found just extraordinarily good people at every turn," insisted Frances Frei, the enterprise's first SVP/Leadership and Strategy, during a keynote session on the opening day of Advertising Week 2017.

Frances Frei, SVP/Leadership and Strategy, Uber

Frei arrived at the on-demand taxi app from the Harvard Business School, where she served as Senior Associate Dean/Executive Education (and remains the UPS Foundation Professor of...

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