Music for Life: Make it to Muse
Agency: Mortierbrigade BrusselsAdvertiser: Studio BrusselsBrand: Music for LifeCountry: Belgium
Objectives
Music for Life (invented by radio station Studio Brussels and hereinafter referred to as: MfL) grew into a unique brand in 6 years time. The combination of live radio and events succeeded in drawing attention to forgotten world problems, raising funds for them and being a big, warm party at the same time.
Although a new record amount was collected year after year (€ 7,142,716 in 2011)1, Studio Brussels decided to reinvent MfL in...