from 'Weak Signals' to successful product development
Using advanced research technology for consumer driven innovation
Weak Signals Intellectual Underpinnings and Key Definitions
Most of our marketing books and innovation experts
argue that a large proportion of the products and services we will use
twenty or thirty years from now do not yet exist in a recognizable form.
Almost thirty years ago Zaltman et al (1973) defined 'innovation' as 'any
perceived deviation from existing practices or knowledge'. Our environment
is full of opportunities to invent, improve and change things but often
these opportunities are missed simply because they seem beyond our immediate
perceptions. Information Theory principles (
What else does this article talk about?
- Conjoint analysis
- Customer relationship management
- Brand loyalty
- Behavioural economics
- Hair care
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