from 'Weak Signals' to successful product development
Using advanced research technology for consumer driven innovation
Laurent Flores CRM MetrixHoward Moskowitz Moskowitz JacobsAndrea Maier University ofWeak Signals Intellectual Underpinnings and Key Definitions
Most of our marketing books and innovation experts argue that a large proportion of the products and services we will use twenty or thirty years from now do not yet exist in a recognizable form. Almost thirty years ago Zaltman et al...