Wendy Clark's new DDB operating model
Geoffrey PrecourtWarc
When Wendy Clark arrived at the 4A's (American Association of Advertising Agencies) Transformation 2016 conference, she came as a reborn agency believer. Ten years after stepping away from Austin's GSD&M, she was back in the services side of the business as President/CEO of Omnicom's DDB North America.
After seven years at the Coca Cola Co., most recently (and very visibly) as President/Sparkling Brands and Strategic Marketing, she traded in her marketer duds for a new wardrobe – her closet of bright, red-sequined Coca-Cola t-shirts now a relic of the...