Halifax: Making money extra easy
Campaign details
Brand: HalifaxBrand owner: Lloyds Banking GroupLead agency: adam&eveDDBContributing agencies: Greenhouse GroupCountry: United KingdomIndustry: Banks, credit cards, loans, Financial services (general), InsuranceChannels used: Content marketing, Email marketing, Internet - display, Internet - search, Mobile & apps, Online video, Social media, Television, Word of mouth, advocacyMedia budget: 1 - 3 million
Executive Summary
Banking is the archetypal low-interest category. Most consumers actively avoid anything to do with their bank until they really need help –...