Colorado Technical University: CTU: Are You In?

Colorado Technical University (CTU) was facing increased competition in the non-traditional, for-profit secondary education market, due to a larger, heavy-spending rival and traditional institutions entering the category.

Colorado Technical University: CTU: Are You In?

Business situation

Who is CEC?

Career Education Corp (henceforth: CEC) owns a diverse portfolio of for-profit education properties, ranging from full-service universities to more specialized trade schools in the health, culinary, and art and design fields. Colorado Technical University (henceforth: CTU) is one of CEC's two general ed university properties, with a comprehensive online offering as well as a national network of campuses.

The category

The non-traditional, for-profit secondary education category has experienced rapid and sustained growth over the past decade, but this "all-boats-rising" period is now complicated by several factors:

The as...

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