Serving customer needs in India: Insights from The Futurist CMO Conference
Preeti Chaturvedi
With affluence levels and digital penetration rising rapidly in India, the consumer landscape is growing more complex by the day. Brands in the country are used to dealing with vast differences in language, culture and geography, but the empowered shoppers of today are also more demanding of the providers of goods and services than ever before.
Given the enormous amount of choice and low levels of loyalty characterising the market, no brand can risk providing poor service or ignoring the changing preferences of its current and...