Coca-Cola: It's beautiful

This case study explains how Coca-Cola reminded Americans of its brand values with an equality-themed Super Bowl ad and careful planning to manage a predicted social media backlash.

Coca-Cola: It's beautiful

Liz Lacey

Campaign details

Brand owner: Coca-Cola Lead agency: Starcom MediaVest Group Weiden & Kennedy Contributing agency: Facebook The Creative Shop Brand: Coca-Cola Country: United States Industry: Non-alcoholic, soft drinks Channe Earned media, buzz, Internet - search, Mobile and apps, Online video, Public relations, Social media, Television, Word of mouth, advocacy 1 - 3 million

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