A Very British Black Friday
Executive Summary
Black Friday is perceived as a frantic one-day sale, when shoppers lose control in the fight for bargains and retailers move mountains of stock as they get a good chunk of Christmas sales in the bag.
This study, looking specifically at Black Friday in Britain, shows that the reality is somewhat different. There will always be a small proportion of shoppers who get a kick out of grabbing a bargain, no matter how hostile the experience, but the majority are sensible human beings who are in...