Where AB InBev's physical meets digital

This event report addresses how Anheuser-Busch InBev, the brewer, is tapping new outdoor digital advertising solutions to engage consumers.

Where AB InBev's physical meets digital

Geoffrey PrecourtWarc

To discover why Anheuser-Busch InBev relies so heavily on Intersection to build its out-of-home sales, Google.com is a smart place to start.

Intersection, a search reveals, is owned by a consortium led by Sidewalk Labs, an Alphabet company. So, by simple definition, Intersection is a distant (though much smaller) Google sister company.

Dig deeper, and you discover that Intersection calls itself "the largest municipal media company in the US." And, if that's unclear, read on: "Intersection partners with municipal authorities in the country's top markets to help cities thrive....

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