Real-time monitoring of TV advertising performance
Charlie Horrell
Visions of the future are most compelling when rooted in the present, when they reflect the concerns of the here and now. That is why I prefer the immediacy of George Orwell's Nineteen Eighty-Four to H. G. Wells' more alien War of the Worlds – even if the future hasn't turned out quite how Orwell imagined, and we are actually watching Big Brothermore than Big Brother watches us. When it comes to the future of TV advertising I feel the same. So rather than look to...