Retail price and promotion trends

This article explains how brand owners are finding it harder to predict how shoppers across the world will react to changes in pricing and promotional activity because sales levels and the speed of economic recovery vary so much between countries.

Retail price and promotion trends

Tim EalesIRI

IRI's latest price and promotion report for Western Europe shows that while economies and value sales may be recovering, prices are not. Retailer, manufacturer and consumer behaviour is becoming more unpredictable, with huge variation across the region, and promotional activity remains high but is potentially unsustainable.

Brand owners are finding it harder to predict how shoppers across the world will react to changes in pricing and promotional activity because sales levels and the speed of economic recovery in different countries vary so much.

According to IRI's latest European Price and Promotion report,...

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