DAF Trucks/PACCAR Parts: Market to the MAX

Draftfcb Amsterdam

PACCAR Parts is a division of PACCAR, responsible for the after market parts supply of PACCAR truck brands (DAF, Kenworth, Peterbilt) and the after market brand TRP (parts for all makes of trucks and trailers). PACCAR Parts Europe is embedded in the DAF Trucks organization in Eindhoven in The Netherlands, and is responsible for the parts business, distributing exclusively through the independent European DAF dealer network. PACCAR Parts Europe actively supports DAF dealers in their continuous efforts to fully respond to the aftermarket needs and wants of their customers.

OBJECTIVES

Develop an integrated, full service programme that allows PACCAR Parts Europe to structurally support DAF dealers with their parts marketing and improve customer loyalty.

  1. Realize incremental sales (above market growth) with a programme ROI of at least 200%

  2. Ensure frequent and qualitative parts communications to at least 50 % of the primary target group