Behavioural Economics: Reflective behaviour
Oliver SweetIpsos MORI
Brands applying behavioural economics to consumer habits should look for those moments that make consumers consider their behaviour by introducing personalised elements.
We think far less than we think that we think.' 'We're not as smart as we think we are.' These are two common phrases that act as the core of the behavioural economics books that serve to make the reader feel stupid and the author sound clever. The premise of behavioural economics is that we often act without thinking, and then try to justify or rationalise what we just did...