ESOMAR Congress 2012: a report on key sessions and themes 

Manfred Mareck


Browse all of the available papers from ESOMAR Congress 2012


Day one: I share, therefore I am

To open the 2012 ESOMAR Congress, held in Atlanta, US, Sherry Turkle, Professor for Social Studies at MIT, gave a compelling keynote. She observed that we are now expecting more from technology than from each other and live in a world where the ubiquity of always-on mobile devices is taking us away from real conversation. "Many of my students cannot concentrate by just being present (in the classroom) without also being somewhere else (via their smartphones)," Turkle said. Mobile technologies are psychologically very powerful and seductive: we rather text than talk to cover up our anxiety over real-time conversations and interaction. To Turkle, the new mantra is simple: “I share therefore I am”.