Viewpoint: Writing stuff – why bother?

Gill Ereaut

People in the market research industry don't write much about what they do or why they do it that way. Our professional reputations show in the volume and quality of work offered to us and the star rating of our clients. Speaking at seminars or courses creates good PR, but it's not a key measure of reputation. And writing papers for journals, while not actually harmful, is not exactly vital to a researcher's career.

But – where is our collective knowledge and how do we grow it? Say you come up with a startling insight about research, or a brainwave about how we might do it better. Sure, there are commercial considerations – you don't want to teach your competitors too much. But where does your hard-won conceptual and methodological knowledge go when you retire/get fed up and buy a vineyard/fall under a bus?