The Programmatic Primer: An overview of the online advertising ecosystem
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.
Need to know
- Advertisers who have been smart using programmatic technology have harvested huge returns, but to the outsider the online advertising ecosystem can be confusing.
- To get online ecosystem buying right, you have to know what you want to...