Siemens Wind Power: Zero Harm – how an industrial giant proved it cared
Thom DinsdaleM&C Saatchi London
Summary
Any organisation can effectively buy in an attitude to health and safety. They can equally easily shout about that, and issue directives in internal communications. However, thanks to insight created by strategic planning, Siemens Wind Power was able to do much more than that.
Siemens employees are some of the best trained in the world, yet accidents were still happening. After much searching, it turned out that this was because of the pressure to meet commercial deadlines. A visceral campaign built...