The mobile grocery shop

Jo Rigby and Beth Uyenco

Omnicom Media Group and Microsoft Advertising joined together to look at the nature of the evolving relationship between the mobile phone and the grocery sector.

The mobile grocery shop

Jo Rigby and Beth UyencoOmnicom Media Group and Microsoft

A new study reveals how mobile phones are used in grocery shopping and how receptive shoppers are to grocery messages.

From the days when we called home from the store to check what might be missing off our shopping lists, the relationship between our mobile phones and grocery shopping has blossomed, and we now use our smartphones in diverse ways while planning and actually doing our grocery shopping.

Omnicom Media Group and Microsoft Advertising joined together to explore the nature of our evolving relationship with mobile...

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