Bupa
Cordscom & Mint
THE TEAM
Cordell Burke, Simon Kershaw, Martin Cox, Howard Luke, David Hough, Michelle Nicholas, Alex Perry, Michael Cook.Other contributors: Rapid Response, The Black Hole, APB, Fresh Media Group, India's Inc.
WHAT IS WONDERFUL ABOUT THIS WORK?
We took a failing business and created double-digit attendance figures by understanding people and allaying fears about spending in a recession. Cost per call was £20, call volumes were 50% above annual plan and attendance figures went from -63% to +23%. Cancellations were reduced by 50%.
OBJECTIVES
To create more phone calls and generate £13.6 million in revenue....