Ministry of National Education: Take Action Against Bullying At School

Campaign details

Company Name: W & CIE
Country: France
Client name: Ministry of National Education
Entry category: Government Bodies and Related Organizations
Dates run: The Campaign ran from 1/1/2011 to 31/12/2012

Campaign summary

Implementation of the school safety policy has brought the issue of bullying between students to light. Acts of bullying are too often ignored or trivialised but can have serious consequences (loss of self-confidence, psychological disorders, suicidal behaviour, etc.) and must no longer be tolerated.

Because one in 10 children is the victim of bullying at school, the ministry of national education has made a commitment. On 24 January 2012 the ministry launched a major school bullying awareness-raising campaign backed by child psychiatrists as well as school bullying and violence experts.