Emerging Industry Overview: Smoking Cessation Products and Services

Industry Snapshot

With heated criticism of tobacco companies and attacks on the smoking habit coming from a variety of sources, including the Oval Office and the halls of Congress (with increased taxes for cigarette purchases), an estimated 70 percent of the 43 million smokers in the United States in 2010 expressed a desire to kick the habit; 40 percent (roughly 17 million) had made at least one serious attempt to do so. Still, almost one in five persons in the U.S. population was a smoker. Smoking was the cause of an incredible 5.4 million deaths each year worldwide.

According to the Centers for Disease Control and Prevention (CDC), tobacco smoking remained the leading cause of preventable deaths in the United States, responsible for more than 20 percent of all preventable deaths (438,000 each year) in the United States. In terms of lost productivity, direct medical costs, and premature death, smoking-related illnesses cost the nation about $193 billion annually. The U.S. Health Service Publication "Tracking Healthy People 2010" set a national goal of reducing tobacco use to 12 percent or less. However, according to the CEO of Pfizer, Inc. of New York City, the annual number of people dying globally will double from 5 to 10 million deaths by 2020 if current smoking patterns continue.