Marketing outlook healthy despite Europe budget dip

Suzy Young and Tom Bristow

Marketers continue to be confident in the state of the industry, according to the latest results from Warc’s Global Marketing Index (GMI).

The headline GMI reading – which takes into account marketers’ expectations for trading conditions, marketing budgets and staffing levels – recorded a value of 55.9 in June; a slight slowing compared with the previous three months. Nonetheless, this is a strong indication that the global marketing community has a positive outlook for the industry in the near future.

Marketers working in the Americas continue to be the most optimistic of any region, returning a reading of 58.6; exactly the same as last month. Asia Pacific has returned its highest reading since April 2012: 58.2. Europe registered 53.0, consistent with May’s figure.