São Paulo Alpargatas: Havaianas - Identity
AlmapBBDO
SUMMARY
Havaianas is a classic example of the motto “less is more”.
It proves that 30cm of rubber plus 2 straps is all it takes for a flip-flop to be comfortable, beautiful and practical.
In order to communicate the brand and to turn it into one of the coolest, most desirable products in the world, a strategy with a clear objective was designed: to go back to Havaianas’s roots of Brazilian-ness and simple beauty.
That’s how communication turned a mere flip-flop, which was previously worn by people to go to the beach or...