Speed Read – Defining digital strategy

Rachel Clarke
Momentum UK

This Speed Read was originally published in Admap - December 2012 issue.

Understanding Digital Marketing attempts to work through the most common questions asked when forming a digital strategy. Although four years old, the book still has relevant material on social networks, online PR and various platforms.

Damian Ryan, expert in digital media and marketing, and communication expert Calvin Jones review the ever-changing world of digital media and technology and how the ever-changing landscape can be – and should be – an integral part of any company's commercial strategy.

Central ideas and arguments