Yellow Page Group (NZ): Job Done
Colenso BBDO
SUMMARY
The Yellow Pages? Isn’t that what you used to find stuff before Google?
In 2008, our Yellow® client had a major image problem. Consumers and advertisers were questioning the need for the big yellow book in the post-Google age.
We needed to do something major to make New Zealanders reconsider Yellow® as a relevant, contemporary brand that was as much about online and mobile as it was about the age-old book.
And so, to prove that Yellow®’s still the best way to get any job done, we challenged two ordinary New...