Insights from the IPA Effectiveness Awards 2012: The employee works - From audience and message to brand medium, mentor and maker

This article recommends that more attention should be paid to employee engagement and is based on the case studies recognised at the 2012 IPA Effectiveness Awards.

Insights from the IPA Effectiveness Awards 2012: The employee works - From audience and message to brand medium, mentor and maker

Lorna Hawtin

Browse all the 2012 IPA Effectiveness Awards case studies

To remain remarkable in today's fast-paced business environment, companies need employees who embody this level of engagement and motivation. Which employer wouldn't want a workforce which is driven and passionate about their organisation's success and who is empowered by the brand and its purpose to know how they can personally contribute?

Brand marketers should be wary of treating their internal stakeholders as a secondary audience, merely...

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