Apple iOS 7


The debut of iOS 7 is an important milestone for Apple. Six years into the iPhone and five years into the App Store, the smartphone landscape has changed and Apple, for the first time, faces real competition from Samsung and the domination of Android in the market. The new iOS has received mixed reviews from the tech world, the press and die-hard Apple fans, not to mention ruffling the feathers of the music streaming world with the announcement of iRadio.

Many of the features are geared towards the smartphone becoming the essential device with which you cannot leave home without – your keys, your phone, your wallet, your map. Apple is ready to disrupt businesses again and established platforms and businesses like Spotify and Microsoft need to keep innovating to avoid Apple swooping in and stealing their lunch.