"American" Rom

Rom was a long-established Romanian chocolate bar brand that had fallen from market leadership to decline.

"American" Rom

Ileana Serban ParauBV McCann Erickson

Campaign details

Brand owner: Kandia DulceAgency: BV McCann EricksonBrand: RomCampaign duration: Up to 3 monthsCountry: RomaniaMedia budget (USD): $3M-$5MChannels used: Internet - display, Internet - general, Internet - microsites, widgets, Newspapers, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store media, Public relations, Radio, Social media, Television, Word of mouth and viral

Executive summary

Rom is a long-established Romanian chocolate bar brand that had fallen from market leadership into decline. It was battling to counter an economic downturn in Romania, consumer pessimism...

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