"American" Rom

Ileana Serban Parau

Rom was a long-established Romanian chocolate bar brand that had fallen from market leadership to decline.

"American" Rom

Ileana Serban ParauBV McCann Erickson

Campaign details

Brand owner: Kandia DulceAgency: BV McCann EricksonBrand: RomCampaign duration: Up to 3 monthsCountry: RomaniaMedia budget (USD): $3M-$5MChannels used:Internet - display, Internet - general,...

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