Business for the New Millennium: B4MD

Boiler Room

ENTRY INFORMATION

Category: Not-For-Profit
Country where program ran: Australia
Date program started/ended: December 2009 - March 2010

Product Description: Most businesses are greedy. At the end of the day everyone is in it for the bottom line. At the same time, charity simply doesn't solve poverty. B4MD tries to unite leading businesses with a common goal of building business in developing countries that contribute to poverty alleviation.

Advertiser/Client Name: Business for the New Millennium
Media Channels: DirectMail

STRATEGY

Marketplace Challenge:

No board of directors nor shareholders have any time for valiant efforts that make poor people better off. It's simply not their fault nor their responsibility. They invest in order to get a return. And the return needs to be as big as possible.