Business for the New Millennium: B4MD
Boiler Room
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: AustraliaDate program started/ended: December 2009 - March 2010
Product Description: Most businesses are greedy. At the end of the day everyone is in it for the bottom line. At the same time, charity simply doesn't solve poverty. B4MD tries to unite leading businesses with a common goal of building business in developing countries that contribute to poverty alleviation.
Advertiser/Client Name: Business for the New MillenniumMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
No board of directors nor shareholders...