Household vehicle consumption forecasts in the United States, 2000 to 2005

Qiushi Feng, Zhenglian Wang, Danan Gu and Yi Zeng

Forecasts of household vehicle consumption are important for automobile market analyses. This paper employs the ProFamy extended cohort-component new method to project household vehicle consumption from 2000 to 2025 across four regions of the United States (the Northeast, Midwest, South and West).

Household vehicle consumption forecasts in the United States, 2000 to 2005

Qiushi Feng

National University of Singapore

Zhenglian Wang

Households and Consumption Forecasting Inc.

Danan Gu and Yi Zeng

Duke University

Introduction

American automakers have been experiencing a continuous downturn in production. The output of passenger cars of the United States has decreased steadily from 5.6 million in 1999 to 2.2 million in 2009, a drop of approximately 60% (OICA website). Moreover, in spite of a fast increase in household vehicle ownership in the 1980s, the trend has significantly slowed in the most recent decades (Hu & Reuscher...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands