Brand building in a digital age

Martin Weigel
Wieden+Kennedy

If we marketers considered ourselves in the business of creating connections – in the mind, between people, companies and brands, and between people and other people – then we'd find ourselves better adapted to the new environments and possibilities of our age.

The Future of Brand Communications

This article is from the 50th anniversary issue of Admap, which looks ahead to the future of brand communications.
All Admap articles are available exclusively on Warc.