Birla Sun Life Insurance: Saptapadi

BSLI Protection Solutions, a provider of life insurance in India, needed to change Indians' karma-based mindset in a market where insurance was more often taken out for tax-saving purposes than protection.

Birla Sun Life Insurance: Saptapadi

M&C Saatchi

Entry Information

Category: InsuranceCountry where program ran: IndiaDates program started/ended: August 2011 – October 2011

Product Description:

BSLI Protection Solutions are term life insurance plans that help meet the need of financial security for one's family. These life covers are provided based on the customer's requirements, at a reasonable premium. These insurance plans are a simple and economic way of achieving one's objective of continuing to maintain a comfortable lifestyle irrespective of what the future has in store for them.

Advertiser/Client Name: Birla Sun Life InsuranceMedia...

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