Simply You Pharmaceuticals: The Erection Blister

Ogilvy & Mather Prague

Entry Information

Country where program ran: Czech Republic
Program start date: 08/20/12
Program end date: 09/20/12
Advertiser/Client Name: Simply You Pharmaceuticals a.s
Product/Service Description: Clavin is a hugely popular over-the-counter erectile erectile dysfunction remedy. Introduced in 1999, it has been the market leader in the Czech Republic since 2006, yet its customers are mostly over 40 years old. we were asked to use humour and refocus the product on a younger target audience.
Category: Pharmaceutical/Healthcare (PHH)

Strategy

Business problem

Clavin is a hugely popular over-the-counter erectile dysfunction remedy. Introduced in 1999, it has been the market leader in the Czech Republic since 2006, yet its customers are mostly over 40 years old. we were asked to use humour and refocus the product on a younger target audience.