Asian Paints: The Colour Experience Stores
Agency: FITCHClient: Asian PaintsBrand: The Colour Experience StoresCategory: Interiors - Retail
Executive summary
Asian Paints is India's largest paint company and the third largest in Asia. Their products are distributed through a network of dealership stores, serving a client base of painters and contractors, architects and interior designers.
Asian Paints approached FITCH to help them evolve their image from an industrial paint manufacturer to a consumer brand that people would trust to advise them on their home decor. FITCH worked to design, develop and build two flagship...