Asian Paints: The Colour Experience Stores

This case study describes how Asian Paints, an Indian chemicals company, used the design of new retail stores to develop a positioning as a consumer brand.

Asian Paints: The Colour Experience Stores

Agency: FITCHClient: Asian PaintsBrand: The Colour Experience StoresCategory: Interiors - Retail

Executive summary

Asian Paints is India's largest paint company and the third largest in Asia. Their products are distributed through a network of dealership stores, serving a client base of painters and contractors, architects and interior designers.

Asian Paints approached FITCH to help them evolve their image from an industrial paint manufacturer to a consumer brand that people would trust to advise them on their home decor. FITCH worked to design, develop and build two flagship...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands