Naked Noodle

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Client: Symington's
Category: Packaging (Branded - Food)

Executive summary

Symington's stands out as an independently-owned innovator in the FMCG industry.

Naked Noodle epitomises the company's entrepreneurial spirit - a new brand launched to fill a gap in the market, tapping info the growing acceptance of Asian 'fast food', the economic pull of 'packed' work lunches and the opportunity afforded by a commodity category which alienates many consumers.

A key criteria from the outset was that Naked Noodle should be an authentic, quality product proposition, with packaging to match.

Measured on any level against Symingtons' original objectives, the brand has exceeded expectations, with NO additional support.

Project overview