The real story... behind manga influence

Dave McCaughan

Manga, the Japanese word for comics, has come to mean all comics from Japan in the West.

The real story... behind manga influence

Dave McCaughanMcCann WorldGroup Asia Pacific

I first realized the influence manga has in changing people's real view of the world in 1993. I was conducting research in Sydney, Singapore, Hong Kong, Bangkok and Tokyo looking at the impact of technology on young teenagers. This was of course pre-internet, a time when personal computers were still rare for most and Walkman was still the dominant youth culture technology.

Here in Tokyo, we heard two, at the time, quite disturbing lessons from thirteen year olds involved in a focus group. The first was "only the...

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