Ogilvy & Mather: Ogilvy Notes

Ogilvy & Mather

Entry Information

Category: Business and Consumer Services
Country where program ran: USA
Dates program started/ended: March 2012 – March 2012

Product Description:

Ogilvy Notes is a community platform used to share thoughts and ideas through visual note-taking and shared via social media. It facilitates conversation in real time by capturing key messages and themes with sketch representations done by graphic artists.

Advertiser/Client Name: Ogilvy & Mather
Media Channels: Social Networking, Web Development, Other, Insert

Strategy

Marketplace challenge:

SXSW Interactive (SXSWi) is an annual event with presentations, demos and networking events hosted by industry leaders from the brightest minds in emerging technology; it has become the premier annual event to get a glimpse of emerging trends and thought leadership in technology as it relates to interactive media. While it is widely known that while the content and knowledge that flows from SXSWi is extremely valuable for those who attend, it is also incredibly overwhelming given the volume of information and activity that take place within the five days of the festival. It is often infeasible for the vast majority of clients, thought leaders and staff of organizations to even attend in person, much less absorb all of the relevant information from hundreds of expert panels and interviews.