Global Marketing Index, February 2015: Global marketing activity continues strong growth trend in February

This article summarises the results of the Global Marketing Index (GMI) for February 2015, which recorded buoyant marketing activity in each region.

Global marketing activity continues strong growth trend in February

World Economics

  • Global Trading Conditions improve further
  • Mobile Marketing Budget Growth rate accelerates for fourth successive month
  • Marketing departments adding more to payrolls

Overview

The Headline Global Marketing Index (GMI) for February registered a value of 58.1, up by 0.4 on its value in January. This is the second successive month that the Index has increased indicating marketers are continuing to experience strong business activity across the world. Buoyant marketing activity was recorded in each region with values for the Headline Index of 55.8 in Europe, 59.6 in the Asia-Pacific...

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