The true story... behind Japanese triathlete moms

This article looks at findings from McCann Truth Central's global research on Japanese mothers with children aged 12 years and younger.

The true story… behind triathlete moms

Dave McCaughanMcCann WorldGroup Asia Pacific

Recently McCann Truth Central, McCann Worldgroup's thought leadership group completed a global look at mothers with children aged zero to twelve. We talked to them about a wide range of issues as we tried to explore what might be common about the way they were influenced, and influencing others via modern technologies and social media. This month I wanted to point out a few examples that in showing how Japanese mothers responded differently to those of both Western and developing countries tells us something about their attitudes and...

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