The true story… behind triathlete moms
Dave McCaughanMcCann WorldGroup Asia Pacific
Recently McCann Truth Central, McCann Worldgroup's thought leadership group completed a global look at mothers with children aged zero to twelve. We talked to them about a wide range of issues as we tried to explore what might be common about the way they were influenced, and influencing others via modern technologies and social media. This month I wanted to point out a few examples that in showing how Japanese mothers responded differently to those of both Western and developing countries tells us something about their attitudes and...