IBM: Seer 2.0
OgilvyOne London
Entry Information
Category: Information TechnologiesCountry where program ran: U.K.Date program started/ended: 21.06.2010 – 04.07.2010
Product Description: To create a smarter Wimbledon experience we created a free mobile application, IBM SEER 2.0. The application gave the C suite audience and general public the ability to see and experience more at Wimbledon. They were able to literally see through the walls of Wimbledon, to the showcourts beyond.
Advertiser/Client Name: IBMMedia Channels: MobileWebsite:http://www.creative-awards.co.uk/2011/IBM/Wimbledon/Seer2.0/direct/
Strategy
Marketplace challenge:
IBM wants the world to believe that they can make the...