Breaking new ground in India: Insights from Nestle, BMW, Coca-Cola and Samsung

Preeti Chaturvedi

At the Pitch CMO Summit 2011, speakers detailed where they had found opportunity in the Indian market, and mapped out a few ways forward for brands looking to expand their presence in the country.

Breaking new ground in India: Insights from Nestlé, BMW, Coca-Cola and Samsung

Preeti Chaturvedi

The Pitch CMO Summit 2011 spanned four major cities of India and saw participation from 30 senior marketers. Amid the heterogeneity and chaos of the Indian market, speakers detailed where they had found opportunity, and mapped out a few ways forward for brands looking to expand their presence in the country.

Nestlé on the changing Indian consumer

Antonio Helio Waszyk, Chairman and MD of Nestlé India, delivered the keynote address on the theme of 'Mastering the art of keeping brands alive and relevant...

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