Breaking new ground in India: Insights from Nestlé, BMW, Coca-Cola and Samsung
The Pitch CMO Summit 2011 spanned four major cities of India and saw participation from 30 senior marketers. Amid the heterogeneity and chaos of the Indian market, speakers detailed where they had found opportunity, and mapped out a few ways forward for brands looking to expand their presence in the country.
Nestlé on the changing Indian consumer
Antonio Helio Waszyk, Chairman and MD of Nestlé India, delivered the keynote address on the theme of 'Mastering the art of keeping brands alive and relevant to the changing consumer'. He began his session by highlighting how the Indian market was characterised by ambiguity and volatility, arguing: "We have to do business in a way that volatility is managed."
Interestingly, he said that the opportunity that India presents is not a pyramid, as is implied by terms such as 'bottom of the pyramid'. Instead, he said the market was like a diamond.